The Inter Miami star, World Cup champion and global soccer icon will headline a Super Bowl ad for Michelob Ultra, the brand announced Thursday.
It’ll be Messi’s first Super Bowl commercial and adds to his massive advertising reach in the U.S. and globally.
The Super Bowl spot is part of the beer’s sizable investment in soccer.
It’s also expected that Ultra will partner with the men's World Cup when it comes to the U.S., Canada and Mexico in 2026 — when Messi and Argentina will aim to defend their title.
He scored twice in the most recent World Cup final in 2022 that Argentina won against France on penalty kicks.
Persons:
— Lionel Messi, He’ll, Messi, Michelob, It’s, —, ”, Serena Williams, Tony Romo, Jimmy Butler, Rickie Fowler, Alex Morgan, Canelo Alvarez, ___
Organizations:
MIAMI, Inter Miami, Anheuser, Busch, Copa America, Messi, Adidas, Gatorade, International, Royal, Apple, Super, advertising's, Bushwood Country, Dallas Cowboys, Miami Heat, Argentina, France, League
Locations:
football’s, U.S, Las Vegas, Canada, Mexico, Argentina, Royal Caribbean, “